Organic searches on Google yield the majority of traffic for websites, and is a critical component of the buyer funnel.
Ultimately, getting users to convert from web traffic into an engagement is the goal.
Considering the higher cost of White Hat SEO (using marketing techniques within Google's terms of service), it is very crucial for business owners to understand if they are ready to implement a long-term marketing strategy.
Is your website ready for SEO? Are you a good candidate for search engine optimization?
With the always-changing search algorithm, and the limited time business owners have, it can be a challenge to stay on top of the changes that affect their online presence.
Knowing the principals of SEO will help you understand the tactics being used by your competitors, and how to measure the success of your SEO.