During this session, you will learn the basics of social media and learn a hands-on approach to effectively utilizing social media techniques and tools. They will discuss the importance of establishing a digital footprint with the goal to expand your reach and to leverage multiple channels for your business by increasing online customer engagement.
Session will cover:
- How to produce effective and efficient social media content to use online:
- Content calendar and using other account’s posts and images
- Using the right hashtags on posts and on stories
- Using social media for customer service
- Instructions and how to of several social media tools including:
- Planoly: planning your content, posting on two platforms, using hashtags to drive customers to your business
- Facebook scheduling tool and analytics; Facebook and Instagram ads and promoting posts
- Canva: creating attractive social media posts, banners, stories, videos, etc...
- Learn about keys to effectively use social media to drive engagement