Almost one year ago, Domino’s Pizza had enough of bad roads messing up their pizzas and began helping communities fix them.
Its “Paving for Pizza” program sends grants to communities to help fill potholes.
The effort struck a nerve and garnered so much attention that last year, it launched a second phase of the campaign. Recently grants went to Carson City, NV, Fayetteville, AR, Mobile, AL, and West Kendall, FL.
"What was interesting on social media was that this program sparked a lot of viral discussions about potholes and road repairs; people are very passionate about potholes," said Jenny Fouracre-Petko, Domino’s director of PR.
It’s not surprising, people are bothered by bad roads, since America’s infrastructure earned a D+ grade, according to the American Society of Civil Engineers.
Improving roads and infrastructure is especially important to small businesses.
But small businesses aren’t happy with the state of our infrastructure. The Q1 MetLife & U.S. Chamber of Commerce Small Business Index found 62% rated local roads and bridges as average, poor, or very poor quality, and 52% felt the same about U.S. highways.
Many of Domino’s Pizza’s 16,000 stores are franchises owned by small businesses. They, along with other small businesses, know good, reliable infrastructure is great for business, and poor infrastructure cuts into their bottom lines.
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