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  • Artists Launch 'Creative Aid' for Businesses Struggling During Pandemic

    Cal State Fullerton students in communicationseducationnursing and other fields have been stepping up to help communities in need during the COVID-19 pandemic — and Titan artists are no exception.

    Seniors in Fernando Del Rosario's graphic design class helped him launch Creative Aid, a project that provides design services to hard-hit businesses at no cost.

    "When the quarantine happened, I knew I needed to pivot the direction of my class," said the lecturer in art. "Instead of giving them projects to work on, I started to reach out to small, local businesses around me, asking them what we could do to help them."

    "The issue with most small- or medium-sized businesses during COVID-19 is visibility," explained Kelsey Connolly, who graduated in May with a B.F.A. in art-graphic and interactive design. "A lot of these businesses are struggling to stay connected with their regulars or be found by new customers. Creative Aid has been able to relieve the stress of marketing for them."   Read More