In this presentation and workshop, Angelo Ponzi will provide guidance and tools to help you keep your brand growing strong, competitively and healthy, year-over-year.
With 25+ years of experience, Angelo Ponzi is a marketing and branding strategist who works with small to middle market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
Through his company The Ponzi Group, he focuses on three strategic pillars for success: Insights, Brand and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
His senior level expertise includes developing and directing comprehensive market/product research, branding and communications plans for a variety of business-to-business, consumer, medical, package goods, general retail, fast food, financial and high-tech clients.
He has led both small and large teams at global, national, regional and start-up companies, as well as worked with products in all stages of their lifecycle, from inception to implementation.
Angelo has taught Marketing, Research and Communications at UC Irvine Extension and has been a featured guest speaker at the American Marketing Association, Marketing Research Association, South County PR Association, International Association of Business Communicators, as well as the Action Sports Retailer Trade Show and Magic. He has also been a frequent contributor of feature articles to industry publications including MRA's Alert! Magazine, BMA Buzz, and Quirk's.
(Registration/Check-in 5:30 to 6:00 PM)