SBDC - CEO Moms Orange County - Brea

Description

CEO Moms OC is a six-week program to help you launch your business with help from business experts! You’ll not only have a chance to learn from our special guest speakers, you’ll also have the ability to connect with these and other guests via live webinar every week – all at no cost.

What are the benefits you ask?

• You'll receive a one-year membership to the National Association of Women Business Owners (NAWBO) at no cost
• You'll receive a customized market research reports for their industry and product/service
• Have the opportunity to interact with guest speakers during live webinars
• 1:1 consulting at the SBDC at the close of the program
• Pop up shop graduation show for community members and leaders

What You'll Learn:

Session 1 | It’s Your Business

• Ideation, viability, and motivation

Session 2 | Do Your Due (Diligence)

• Identifying your place in the market – SWOT, 4 P’s, competition matrix
• Market research report overview
• Features and benefits

Session 3 | Full Circle Marketing – Targeting, Branding, Analysis

• Customer identification, personas, and target marketing
• Branding
• Industry look

Session 4 | Let’s Talk Price, Cost, and Revenue

• Pricing the product or service – breakeven analysis
• Startup costs
• Financial projections
• Financial benchmarks

Session 5 | Launching Local and Operating like a Pro

• Starting a business in OC - permits, licenses, EINs, DBAs, and special requirements
• Operations - Processes and systems, banking, expenses, finances, employees and vendors
• Legal considerations

Session 6 | Financing, Sales and Fulfillment

• Digital marketing strategies and sales techniques
• Merchandising
• Customer engagement
• Order fulfillment
• Financing options – the works