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  • SBDC - CEO Moms Orange County - Brea

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    Name: SBDC - CEO Moms Orange County - Brea
    Date: July 23, 2019
    Time: 6:00 PM - 8:00 PM PDT
    Event Description:
    CEO Moms OC is a six-week program to help you launch your business with help from business experts! You’ll not only have a chance to learn from our special guest speakers, you’ll also have the ability to connect with these and other guests via live webinar every week – all at no cost.

    What are the benefits you ask?
    • You'll receive a one-year membership to the National Association of Women Business Owners (NAWBO) at no cost
    • You'll receive a customized market research reports for their industry and product/service
    • Have the opportunity to interact with guest speakers during live webinars
    • 1:1 consulting at the SBDC at the close of the program
    • Pop up shop graduation show for community members and leaders

    What You'll Learn:

    Session 1 | It’s Your Business
    • Ideation, viability, and motivation
    Session 2 | Do Your Due (Diligence)
    • Identifying your place in the market – SWOT, 4 P’s, competition matrix
    • Market research report overview
    • Features and benefits
    Session 3 | Full Circle Marketing – Targeting, Branding, Analysis
    • Customer identification, personas, and target marketing
    • Branding
    • Industry look
    Session 4 | Let’s Talk Price, Cost, and Revenue
    • Pricing the product or service – breakeven analysis
    • Startup costs
    • Financial projections
    • Financial benchmarks
    Session 5 | Launching Local and Operating like a Pro
    • Starting a business in OC - permits, licenses, EINs, DBAs, and special requirements
    • Operations - Processes and systems, banking, expenses, finances, employees and vendors
    • Legal considerations
    Session 6 | Financing, Sales and Fulfillment
    • Digital marketing strategies and sales techniques
    • Merchandising
    • Customer engagement
    • Order fulfillment
    • Financing options – the works
    Location:
    675 Placentia Ave 
    Brea, CA 92821
    Date/Time Information:
    Tuesdays, July 23 - August 27, 2019
    6:00 p.m. - 8:00 p.m.
    Fees/Admission:
    Free event. Registration required.
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